Ulta Beauty Gift Guide

Whether you’re celebrating your ride-or-die besties, planning a get-ready-together moment, or fully embracing a little treat-yourself energy, Valentine’s Day gifting doesn’t have to be romantic to feel meaningful. This year, we’re showing love the Galentine’s way—with top-rated Ulta Beauty favorites that feel fun, indulgent, and genuinely worth the hype.

Think: the makeup staples everyone borrows (and never gives back), sleepover-ready self-care essentials, and under-$25 crowd-pleasers that still feel luxe. Every pick ahead is a Rank & Style editor-approved favorite—many are Ulta best-sellers, TikTok-viral standouts, or 5-star favorites with thousands of glowing reviews. In other words, these are basically love letters in product form.

From creamy, foolproof makeup to glow-boosting body care that turns an ordinary night in into a full-on ritual, these 12 picks are perfect for gifting—or keeping all to yourself. Scroll on for the Ulta Beauty favorites we’d happily wrap, swap, and re-gift (no judgment) this Valentine’s Day.